For every coach and front-desk team member

Practice Pass & Monthly Membership — What’s Changing

One simple page. Read the first box, then the rest if you want more.

The short version

What’s happening

  • We’re launching the Practice Pass — a simple way to buy practice time without joining anything. This is an important new part of our business — read the section below and the comparison page.
  • From Friday, August 7, we stop offering the Monthly, Beginner, and Junior memberships to new people.
  • We say these memberships are retiring — not closing. They are going away for new sign-ups only.
  • If someone already has a Monthly, Beginner, or Junior membership, nothing changes for them. They keep it, at the same price, for as long as they want it — right up until the day they choose to cancel.
  • Anyone who wants to join Monthly, Beginner, or Junior can still do it any time before Friday, August 7.
  • We’ve already started emailing members and clients about the membership changes. You can read all of them lower down the page.

The Practice Pass

This is going to be an important part of how we sell going forward — take the time to read this section and the comparison page properly, not just skim it.

What it is: a one-time pass to practice for 15 or 30 days. One payment, no commitment, nothing auto-renews. It’s a pass, not a membership.

Who it’s for: visitors and short stays — someone in Dubai for a couple of weeks, or prepping for a trip. It’s not the right fit for a local who practices every week — for them, a 12-month membership or a pay-as-you-go pack is the better and cheaper option, and we should say so honestly.

15 days · 60-min

1,297 AED

One payment

30 days · 60-min

2,297 AED

One payment

15 days · 90-min

1,997 AED

One payment

30 days · 90-min

2,997 AED

One payment

Practice only — no play, no lessons included, no refunds or extensions. One active booking at a time — rebook the moment you’ve used it, even the same day.

See the Practice Pass page → See the full comparison →

Read both pages. The comparison page is what we point members to on the floor — know it well enough to talk someone through it without looking.

Monthly, Beginner & Junior — retiring to new members

From Friday, August 7, we stop offering Monthly, Beginner, and Junior memberships to new people. We say retiring, never closing — closing sounds like current members lose something, and they don’t.

Anyone who already has one keeps it exactly as it is — same price, same terms, for as long as they want it, right up until they choose to cancel.

Anyone can still join Monthly, Beginner, or Junior any time before Friday, August 7. After that day, it’s Practice Pass, Pay As You Go, or a 12-month membership.

What to say when people ask:

“Is my membership closing?”
“No — your membership is fine. It’s staying exactly the same, at the same price. We’re just not offering Monthly, Beginner, or Junior to new people after Friday, August 7.”
“Why are you doing this?”
“We’re making things simpler. Going forward there are three easy options: join for 12 months, pay as you go, or buy a Practice Pass for short-term practice.”
“Can I still join Monthly?”
“Yes — any time before Friday, August 7. After that day, none of them are available to new members.”
“If I cancel later, can I come back on Monthly?”
“Once it retires on August 7, no — but as long as you keep your membership going, nothing changes for you at all.”

The one-line story: “We’re simplifying. Monthly, Beginner, and Junior are retiring to new members on August 7, and we’re introducing the Practice Pass. If you already have one, nothing changes for you.”

The emails, if you want to read them

This is exactly what members and clients are receiving about the membership changes. Not essential reading, but useful if a member mentions something specific from one of them.

Monthly Membership Retirement — 6 emails

Email 1 · Variant A

Send: Friday, July 31, 2026 (today)Audience: Current Monthly, Beginner, Junior, and Six-Month members
Recommended subject: Nothing changes for you — here's what's happening to Monthly
Monthly is retiring to new members. Your plan, your price, unchanged. ͏‌ ͏‌ ͏‌ ͏‌

SwingFIT Academies

Hi ${Player.First Name},

We’ve had three ways to train with us for a while now, and honestly, one of them — the Monthly plan — made choosing harder than it needed to be. So we’re tidying things up: Monthly is retiring, closing to new members at the end of day next Friday, August 7, 2026, and we’re moving to a clearer three-way structure, each one built for a specific way people actually train. Here’s how they compare:

PAY AS YOU GO
Flexibility		 PRACTICE PASS
Flexibility		 12-MONTH MEMBERSHIP
12-month commitment
From 166 AED
per 60 minute session		 77 AED
if used daily		 33 AED
if used daily
How it works Buy a pack, use anytime Fixed-term, unlimited use 997 AED/mo, billed monthly
Best for Occasional players Regulars, no lock-in Lowest cost, full commitment
Commitment None None 12 months (fee if cancelled early)

Prices above are for practice sessions without a coach. Coached lessons cost more — from 350 AED/lesson as a membership add-on, or 500–699 AED pay-as-you-go.

For you, this is genuinely just a heads-up. As long as your payments keep going through without a gap, your Monthly plan continues exactly as it is, at your current rate, for as long as you want to stay on it.

The same applies if you’re on our Beginner or Junior membership — both are also retiring, closing to new sign-ups at the same end of day next Friday, August 7, 2026, under the same terms as Monthly.

The one detail worth knowing: if you ever cancel or a payment lapses, you won’t be able to come back onto your current plan. That doesn’t mean you’re put onto anything else automatically — if you ever want to keep training after that, the choice would be yours, from whichever of the plans above suits you, same as anyone joining fresh. So if a card’s about to expire or you’re heading away for a while, it’s worth a quick check that your billing details are current.

See our plans fully compared side by side.

No action needed today. Reply to this email any time if you have a question.

The SwingFIT Team

SwingFIT Academies · Studio City & DIFC

All prices AED, including VAT. The live comparison page is always the governing price.

Email 1 · Variant B

Send: Friday, July 31, 2026 (today)Audience: Pay As You Go clients, ex-clients, ex-members
Recommended subject: Monthly is retiring — here's your last chance to join
One week left to join Monthly before it’s gone for good. ͏‌ ͏‌ ͏‌ ͏‌

SwingFIT Academies

Hi ${Player.First Name},

We’ve been running three ways to train with SwingFIT, and one of them — our Monthly membership — was making the decision harder than it should be. So we’re cleaning it up: Monthly membership is retiring, closing to new sign-ups at the end of day next Friday, August 7, 2026, and we’re moving fully to a clearer structure. Here’s how everything compares, including it, while it’s still open:

PAY AS YOU GO
Flexibility		 PRACTICE PASS
Flexibility		 12-MONTH MEMBERSHIP
12-month commitment		 MONTHLY (retiring Aug 7, 2026)
From 166 AED
per 60 minute session		 77 AED
if used daily		 33 AED
if used daily		 30 AED
if used daily
How it works Buy a pack, use anytime Fixed-term, unlimited use 997 AED/mo, billed monthly 897 AED/mo, month-to-month
Best for Occasional players Regulars, no lock-in Lowest cost, full commitment Retiring to new members
Commitment None None 12 months (fee if cancelled early) No cancel month 1, then 30-day notice

Prices above are for practice sessions without a coach. Coached lessons cost more — from 350 AED/lesson as a membership add-on, or 500–699 AED pay-as-you-go.

If the old Monthly plan — simple, month-to-month, no 12-month lock-in — was ever the kind of thing you were considering, you have all day next Friday, August 7, 2026 to join it, from 897 AED/month (200 AED more than the equivalent 12-Month tier, and more again with coaching lessons added), before it’s retired for good.

Join Monthly before it retires
See our plans fully compared side by side.

Not ready to commit, even to that? No pressure — the new structure was actually built to make this decision easier, not harder.

The SwingFIT Team

SwingFIT Academies · Studio City & DIFC

All prices AED, including VAT. The live comparison page is always the governing price.

Email 2 · Variant A

Send: Tuesday, August 4, 2026Audience: Current Monthly, Beginner, Junior, and Six-Month members
Recommended subject: Quick recap: nothing's changed on your end
Friday is the retirement date for new sign-ups — not for your membership. ͏‌ ͏‌ ͏‌ ͏‌

SwingFIT Academies

Hi ${Player.First Name},

Following up on last week’s note. This Friday, August 7, 2026, at end of day, is when our Monthly, Beginner, and Junior memberships retire, closing to new sign-ups — part of tidying up the plan structure so it’s clearer for everyone. For reference, here’s where things land from Saturday:

PAY AS YOU GO From 166 AED PRACTICE PASS From 77 AED 12-MO MEMBERSHIP From 33 AED

Prices above are for practice sessions without a coach. Coached lessons cost more — from 350 AED/lesson as a membership add-on, or 500–699 AED pay-as-you-go.

For you, nothing’s changed since last week: stay current on your payments and your plan continues exactly as it is, at your rate, for as long as you like. No forms, no renewal, nothing to opt into.

The only practical thing worth double-checking: if a payment ever lapses or you cancel, that’s the one scenario where your current plan won’t be there to come back to. It’s worth a quick look at your billing details now if anything’s due to expire soon.

See our plans fully compared side by side.

Questions? Just reply to this email or ask the team at DIFC or Studio City.

The SwingFIT Team

SwingFIT Academies · Studio City & DIFC

All prices AED, including VAT. The live comparison page is always the governing price.

Email 2 · Variant B

Send: Tuesday, August 4, 2026Audience: Pay As You Go clients, ex-clients, ex-members
Recommended subject: 3 days left to join Monthly
Monthly retires Friday. Here’s the full comparison one more time. ͏‌ ͏‌ ͏‌ ͏‌

SwingFIT Academies

Hi ${Player.First Name},

Quick follow-up: at the end of day this Friday, August 7, 2026, we’re retiring our Monthly plan, closing it to new members, as we move to a simpler structure. Here’s a quick look at where the three plans that remain land:

PAY AS YOU GO From 166 AED PRACTICE PASS From 77 AED 12-MO MEMBERSHIP From 33 AED

Prices above are for practice sessions without a coach. Coached lessons cost more — from 350 AED/lesson as a membership add-on, or 500–699 AED pay-as-you-go.

If the old Monthly option — from 897 AED/month (yes, more than the 12-Month Membership above — Monthly has always run higher), month-to-month, cancel with 30 days’ notice — was genuinely what you wanted, you’ve got until end of day Friday to grab it.

Join Monthly before it’s gone
See our plans fully compared side by side.

See you on the range.

The SwingFIT Team

SwingFIT Academies · Studio City & DIFC

All prices AED, including VAT. The live comparison page is always the governing price.

Email 3 · Variant A

Send: Friday, August 7, 2026 (retirement day)Audience: Current Monthly, Beginner, Junior, and Six-Month members
Recommended subject: Today's the day — and you're already sorted
Monthly retires to new members today. Nothing changes on your side. ͏‌ ͏‌ ͏‌ ͏‌

SwingFIT Academies

Hi ${Player.First Name},

Last note in this short series. Today is the last day our Monthly, Beginner, and Junior memberships are open to new sign-ups — they retire at the end of today, finishing the clean-up we mentioned last week, three clear plans instead of a fourth overlapping one:

PAY AS YOU GO From 166 AED PRACTICE PASS From 77 AED 12-MO MEMBERSHIP From 33 AED

Prices above are for practice sessions without a coach. Coached lessons cost more — from 350 AED/lesson as a membership add-on, or 500–699 AED pay-as-you-go.

For you specifically, none of that changes anything: you keep your plan, at your rate, for as long as you stay current on payments. One last time, so it’s on record: if a payment ever lapses or you cancel down the line, that’s the one moment your current plan won’t be there to return to. Nothing else happens automatically — if you decide to keep training at that point, it’d be your call which of the plans above to move to.

See our plans fully compared side by side.

That’s everything — thanks for sticking with us.

The SwingFIT Team

SwingFIT Academies · Studio City & DIFC

All prices AED, including VAT. The live comparison page is always the governing price.

Email 3 · Variant B

Send: Friday, August 7, 2026 (retirement day)Audience: Pay As You Go clients, ex-clients, ex-members
Recommended subject: Final hours to join Monthly
Monthly retires tonight. Last call before it’s gone for good. ͏‌ ͏‌ ͏‌ ͏‌

SwingFIT Academies

Hi ${Player.First Name},

Today’s the last day to join our Monthly membership before it’s retired for good, as part of simplifying our plan lineup down to three clear options. You have all day today — it retires at end of day, not before. Here’s the full comparison one more time, so you can decide with the whole picture:

PAY AS YOU GO
Flexibility		 PRACTICE PASS
Flexibility		 12-MONTH MEMBERSHIP
12-month commitment		 MONTHLY (retiring Aug 7, 2026)
From 166 AED
per 60 minute session		 77 AED
if used daily		 33 AED
if used daily		 30 AED
if used daily
How it works Buy a pack, use anytime Fixed-term, unlimited use 997 AED/mo, billed monthly 897 AED/mo, month-to-month
Best for Occasional players Regulars, no lock-in Lowest cost, full commitment Retiring to new members
Commitment None None 12 months (fee if cancelled early) No cancel month 1, then 30-day notice

Prices above are for practice sessions without a coach. Coached lessons cost more — from 350 AED/lesson as a membership add-on, or 500–699 AED pay-as-you-go.

Worth remembering: Monthly doesn’t ask for a 12-month commitment — that is the trade. Monthly is really there for people who want to keep their options open, not for those who’ve already decided. If you’ve been meaning to join Monthly anyway, now’s the moment:

Join Monthly before midnight
See our plans fully compared side by side.

If today’s timing isn’t right, genuinely no pressure — that’s exactly why we simplified things in the first place. Either way, thanks for being part of the SwingFIT community.

The SwingFIT Team

SwingFIT Academies · Studio City & DIFC

All prices AED, including VAT. The live comparison page is always the governing price.